SEO, SEM and Web Marketing

There are nearly 15  billion online searches every month. With social media sites that rival populations of large countries there is unlimited opportunity to drive traffic to your website. To  take advantage of that opportunity it is vital  for your website to rank high in the search engines. A web-successful company today needs to apply these strategies economically and skillfully or your customers will go to your competitors instead.

Search engine optimization is a method of getting your website to rank higher in search engines—such as Google, Yahoo or Bing. A search engine optimization campaign pairs on-site optimization with off-site tactics, which means you make changes to your site itself while building a portfolio of natural looking back links to increase your organic rankings. When Internet users search for your products or services, your website needs to be the first one they find. SEO helps the search engines recognize your relevance to specific keywords that people search for online. The search engine optimization process includes researching keywords, creating content, building links and making sure your website is visible in the search engines.

Pay per click advertising is a method of driving targeted traffic to your website from specific internet properties. While this is a bit higher in cost, the cost is offset by the quality of traffic driven to your site using website specific keywords.

Alpine will  form a strategic marketing plan around search engine optimization (SEO), pay per click advertising (CPC), affiliate programs, social media marketing,and search-optimized web design. We will then go to work so you can quickly dominate your online competition.

Contact  us today to request a proposal and start improving your search engine rankings right away